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List of marketing guidelines and assets for MercuryConnect partner program.
The first step for onboarding a MercuryConnect partner is to complete the onboarding form. Once completed, Mercurygate marketing team will post your logo and descriptor on the “Find a Partner” page on the partner.mercurygate.com microsite.
Social Media Guidelines
MercuryGate welcomes posting partner content to our social media channels. Here is a list of some of the content we will consider for posting on our social channels: press releases, webinar promotion, blogs, joint case studies, white papers, and eBooks. Content must be relevant to MercuryGate’s customers and/or prospects and is subject to MercuryGate approval. All social posts are also subject to scheduling availability.
Press Release Guidelines
Partners who wish to issue a press release about becoming a MercuryGate partner or a new integration with MercuryGate need to submit the content to us for review and approval prior to publication. We will provide the appropriate MercuryGate boilerplate content for the release, as well as a quote from a MercuryGate executive. We may also promote your release through our social media or other marketing channels if appropriate. Our general policy is to not issue press releases regarding the addition of any new participants to the MercuryConnect Partner Program. Exceptions must be approved by MercuryGate’s CEO.
MercuryGate welcomes guest content from partners for our blog. Content should focus on thoughtleadership topics that add value for customers and prospects and should be between 500-750 words in length. All content must be approved by MercuryGate and posting will be subject to scheduling availability. We will promote blog content through our social media channels and encourage partners to do the same.
Co-Branded Webinar and Campaigns Guidelines
Participation in co-branded webinars is subject to schedule availability and content review. In general, MercuryGate does not offer partner webinars that are solely focused on promoting the partner’s products. Preference is given to any webinar or initiative that involves customer-approved case study content or direct customer participation. MercuryGate also welcomes the opportunity to participate in partner-hosted webinars that are relevant to our prospects and customers. We are open to providing a panelist or guest speaker for partner-hosted webinars, subject to content approval and scheduling availability.
Joint Collateral Guidelines
MercuryGate welcomes the opportunity to collaborate on partner-developed collateral. MercuryGate Marketing will work collaboratively with partner to co-brand partner collateral that promotes our combined offer. When MercuryGate logo or product information is included in partner collateral, all content must be submitted to MercuryGate for review and approval before publication. MercuryGate will make co-branded collateral available to our customers and sales team on our website and internal website to help ensure that our sales teams and customers have access to the benefits of our partners’ solutions. Customer case studies are a top priority for MercuryGate, and we are open to working with partners on co-branded case studies. MercuryGate will provide product information, logos, and other information as necessary in order to produce a quality and complete user story. All content must be reviewed and approved by MercuryGate prior to publication.